"Doing more exercise with less intensity,"
Arthur Jones believes, "has all but
destroyed the actual great value
of weight training. Something
must be done . . . and quickly."
The New Bodybuilding for
Old-School Results supplies
MUCH of that "something."
This is one of 93 photos of Andy McCutcheon that are used in The New High-Intensity Training to illustrate the recommended exercises.
To find out more about McCutcheon and his training, click here.
How would one get into the fitness industry? Owning/operating a small gym/personal training studio would be quite nice. I was thinking about getting a personal training certification from IART. Would that be a good first step?
I'll list the main points that should get you from zero to up and running, and you can take them and leave them as you will. Hopefully at the least they'll save you some headaches.
- Collect before and after shots: People respond well to social proof. Just have a look on the left there. You'll want photos for your portfolio, and for your website. My before and afters range from 6 weeks up to 6 months.
- Train people for free: Early on, train people on a pro-bono basis. As well as actually giving you a chance to build on your experience and having word of mouth work for you, it'll also allow you to build up your portfolio of before and after shots and reviews.
- Get a good qualification: Most of your knowledge will come from training, critical analysis, and adjustment, but (in this country at least) you'll need a recognised qualification to get insured. Believe it or not, you can (again in this country) get fully "qualified" in around 6 weeks. However, there's a difference between good qualification, and a necessary qualification. Get what you need to get the necessary insurance, etc. then get a good qualification like the Fitness Clinician.
- Talk in your client's/prospective client's language: For example, if you have someone who's been referred for postural correction, and when you've analysed their movements (etc.) say to them, "Right, it looks like on your left leg the lateral head of your gastrocnemius, along with your peronials, short head of your biceps femoris and tensor fascia latae are a bit tight and might benefit from some SMR as well as stretching, and on the other side your anterior and posterior tibialis, medial gastrocnemius, and gluteus medius all need some strengthening" they're going to go "Deer in the headlights" on you, and probably go somewhere else because they don't have a clue what you're talking about. You need to put everything into simple language, and never underestimate the power of pointing and saying "This muscle here", or something similar.
The same applies to your marketing. Put it in the language of your target audience. For example, if you're training the average 18-35 year old male, then you can bash on about 6-packs and pecs until the cows come home, but if your target audience is stay at home mums, for example, "6-pack" isn't going to interest them, despite the fact they probably do actually want a lean and toned midsection.
- Make sure they get an accompanying diet plan: Although there'll be variation, if you're new and don't have any nutrition qualifications, Dr Darden's done most of the work for you here already, so start with ASAP, the Bowflex Plan, or 32/32.
- Don't trade time for dollars: You're there to get results, not train them for an hour. Most of my sessions do take around that time, but the actual training part is only a portion of that. The rest of the time is going through their accountability diary, answering questions, etc. I work on a monthly fee basis rather than a cost-per-session basis. And that in mind...
- Get EFT: Only working on a monthly direct debit basis will save you a lot of headaches, chasing people up, "I've forgot my cheque book, can I pay you next week?", etc. You're a trainer, not a debt collector. Having to deal with this kind of admin can detract you from doing your own job, and in my case it allows me to keep my costs down and pass them onto the client (not that you'd need to, you can charge whatever you like ultimately) as I don't have to deal with cancellation losses, etc.
Hope that's helpful to you. God knows it took me long enough to type! All the best in your new career.